As an outdoor industry influencer, I work with great brands that are seeking content marketing partners. My audience is passionate and loyal, and that's because my content is honest, helpful, and easy to digest. Here are the influencer marketing services that I offer and how I work with brands.
From day one, HikingGuy.com has been about the content. To sum it up, my mission is to get people outside on the trail by demystifying the outdoors. Specifically I focus on:
In 2017 about 1.2 million unique visitors will come to HikingGuy.com, viewing about 2 million pages and spending about 6:30 minutes on each page. Of those, about 10% will click through to a gear recommendation. I can provide a full stat and demographic breakdown upon request.
My influencer marketing focuses on helping brands engage and develop relationships with individuals in the the outdoor, health, and fitness community. The key to effective brand and influencer relationships is content, and that is the focus of my site.
Unlike traditional influencer marketing where the message is diminished after a post goes live, my content marketing gets stronger and stronger. 75% of my traffic arrives organically via Google, and 15% arrives directly. Creating a content marketing or influencer marketing partnership with HikingGuy is a proposition that gets better with time, with traffic growing on average 127% each month.
I only have one simple rule when it comes to content marketing or influencer marketing. I will only show or recommend gear that I love and use myself. What does that mean for you as a brand or agency? I want to use your gear or service before I recommend it to my audience. Trust, honesty, and transparency are critical to our success. If you have a great product or service and I can call attention to what’s great about it, the fan, you, and I all win.
In general, I’m establishing long term relationships with brands and don’t do “one-off” sponsored posts. My most effective channels are web content, YouTube videos, and Instagram photos / videos. I can help brands by:
I’m seeking content marketing partnerships in these industries:
If you’re curious as to your brand can be integrated with HikingGuy, please contact me and I’m happy to come up with a specific brand integrations that meet your marketing needs.
Me directly, there are no middlemen.
From a high level, 80% of my audience is between 18-45 years old, 57% male, 43% female. Contact me and I can provide a complete demographic breakdown.
Yes, just contact me and I can share the content roadmap of the site.
In general, yes. I’m open to implementing a technical solution to help you measure ROI.